SUSHI DOG
The Story:
Sushi Dog are an innovative grab-and-go brand who burst onto the scene in 2018 with a totally fresh take on sushi (not an easy thing to do!).
By the end of 2024 founders, Greg and Nick approached me to discuss how Jaggard Collective could help them evolve the brand for its next phase of growth.
The Project:
Sushi Dog wanted to refresh what was there rather than rip up the brand and start again - so we started with some insights work, and a workshop of our own to help decide what to keep and what to finesse.
We then worked on the redesign of the assets; logo, packaging, store designs, menu boards and created a refreshed look and feel with a new set of brand guidelines, to ensure the new look could be easily implemented across all sites, as the brand grew, alongside an updated website with clearer messaging and better functionality.
Tone of voice was the final piece of the puzzle, and somewhere that sushi dog felt they were falling short, so we pulled together a clear, easy-to-use set of TOV guidelines the aptly named ‘sounds of sushi dog’ to ensure continuity at all consumer touch points and to future proof the brand for growth.